35 yuan "baozi", century-old store is closed! Goubuli Delisting: Beat Yourself With High Prices

It's not easy to create a brand in a certain area. It takes years of hard work to become a recognized brand. How does a brand manage to get out of circle in industry? A brand must have potential to be popular if it can get out of circle! In terms of content, enhance brand's innovative features and provide consumers with a brand with memory resonance and scene resonance . Innovate brand culture so that brand can achieve a premium effect.

Integrate consumer spirit into niche brand communication content and close distance with users. In terms of communication planning, goal of communication is to grab the attention of consumers in order to turn them into money. The brand has a unique "small and beautiful" tone that benefits from clear recognition and memory point differences.

Let relevant information about brand enter public psychology of market. From a consumer perspective, if your products lack brand communication, it will be difficult for consumers to understand >brand performance and quality.

Getting out of circle in market has also become difficult. In process of communication, it is also targeted. A brand that captures appetite of consumers and publishes pictures is considered successful in circle. Divide and subdivide from different dimensions of market, analyze demand for value of consumers in different market segments, and determine area of ​​consumer value.

Steamed buns are a delicacy. I wonder if everyone knows about "Gubuli" stuffed buns?

1. A steamed bun is too expensive and an age-old brand is being overshadowed?

Tianjin's Goubuli burgers used to be good quality and cheap, but now they're not what they used to be. Local friends in Tianjin may be deeply moved: it's not that they don't taste good, but that buns they've been eating since childhood are no longer affordable.

Tianjin Goubuli burgers are now developing more and more in direction of high-end, creating a high-end brand. Not that there is anything wrong with this concept, but it has its advantages and disadvantages: if price is high, many customers will be lost.

Second, "dogs don't care" becomes "humans don't care"?

Having learned that rise in prices for Gubuli buns is so outrageous, many friends joked that they had become "Renbuli steamed buns"! Obviously, cost is not very expensive, but finished product has more than doubled. Does anyone know where this name came from?

It turns out that person who invented this steamed burger was "Doggy". He hoped someone would buy it, so he teased himself by selling steamed burgers "I don't even care about dogs." ".

Third, what other delicacies do you have?

For example: Guifaxiang Mahua (the ingredients are plain flour with eggs, butter, sugar and sesame. Now is time if you want to eat crunchy or gooey Yes, then main thing control heat! It must be fried slowly over low heat so that it is crispy, and then turn on a high fire. If accidentally overcooked, do not forget to keep covered.

It is very fragrant and crispy, and inside is a little hollow, but not soft, so you can fill up during Chinese New Year. )Dafulai Crispy Rice (heavy and salty taste, use mung millet to grind into a pulp and spread on flatbreads, then cut into pieces and put in a bowl, then add sauce and coriander to eat If it's hot, put pepper yourself.)

Finally, don't miss these beauties when you come to Tianjin! Tianjin is a big city that combines modernity and architecture from all over world. It's called International Exhibition. strong>!When you arrive in Tianjin, you will be able to fully experience embodiment of modern Chinese history.

You can photograph landscapes of different countries in one city! Wudao Avenue is an area where thousands of small Western-style buildings are combined. Here are former residences of various celebrities in our time! Porcelain House< /strong> is said to be worth several hundred million yuan, and various expensive porcelain items are pasted on outside for decoration.

Italian style area is also a very popular scenic spot for foreign tourists. It's like Italy here and you can find a lot of new wedding dresses. In addition, you can climb Sky Tower and Tianjin Eye to admire beautiful scenery of Tianjin.

Tianjin Various breakfast is also very special. In addition to going out to eat Old Tianjin Wei, I suggest you go to community in Tianjin to try pancakes, fruits, old tofu and crispy rice. All kinds of delicious authentic Tianjin breakfast strong> like vegetables and water chestnut ponds are simply unforgettable.

It is recommended to find your favorite hotel near railway station, with convenient transportation and affordable price. It will be relatively expensive to find hotels near tourist attractions. If you like B&B you can find it in app, but you must contact owner. Some of B&Bs do not match photos. If you enter room, you will not be refunded.

Parking. If you come by car, do not park on side of toll road. You can find a free roadside nearby or cheap parking nearby. Tourist attractions, Tianjin Eye. Go in off-season, there will not be too many people, you can find a good angle and take some beautiful photos.

Well, after so many words, welcome to Tianjin when you have time!

Conclusion: Brands must find a path that suits them. Not everything is more expensive than better. It can be correctly converted, but it needs to be corrected in time.