This scenic spot in Hunan province cost $5.6 billion but ended up “failing” for a very real reason.
As a growing economic industry, tourism can not only bring popularity to a city, but also bring greatest economic benefit in a short period of time. Thus, there are also many cities in China that have received early dividends from their rich tourism resources and quickly achieved economic development. Seeing this, other cities are also developing their tourism resources one by one. All of a sudden, scenic places, big and small, are blooming all over country, and a thriving stage is everywhere.
However, some cities are poor in tourism resources, but refuse this cheese and want to take their piece of pie off table. He clenched his teeth mercilessly, and if there is no scenic spot, he must build it himself. General scenic spots are divided into two categories: scenic spots and cultural spots.
The former has rigid requirements and is difficult to imitate. Therefore, most of these cities are guided by latter. In recent years, people are becoming more and more interested in culture of small towns. Many ancient cities are slowly coming to attention of people.
Tourist attractions such as ancient cities are being transformed from local small towns. Not only do they not require large investments, but they can stimulate local economic development. However, for development of tourism, some cities invest a lot of money and forcibly build a city.
This is ancient city of Taohuayuan in Hunan. The creations here are realistic not only with various decorations, but also with folk culture, folk architecture and so on.
Compared to other similar ancient cities, it is in no way inferior. Therefore, it also attracts many tourists who come for excursions. But gradually number of tourists in this ancient town became less and less, even inaccessible, and over time it is threatened with bankruptcy.
Why is this happening? It turns out that ancient city is very similar to other attractions of ancient city, which were visited by tourists. Most of content of tour is pretty much same? Compared to that, merchants in Taohuayuan Ancient City charge very high prices. Initially, tourists travel in search of happiness, so they will also spend a certain amount of money in scenic area.
In general, food and goods in picturesque places are slightly more expensive than on street, because there are costs such as distance and time. Most tourists can understand this, but in ancient city of Taohuayuan, price is very different from outside world. Even a bottle of mineral water costs more than twice as much as on street. With such a shady business, it's no wonder that tourists don't want to go there a second time after they've been there once.
After all, everyone who goes outside is here to relax and enjoy sightseeing, not to be Yuan Datou and hand out money to others. At this time, some friends may have said that let scenic spot fix business and standardize price of goods in scenic spot, and it will be good.
While oversight is strengthened, former popularity will definitely be restored. In fact, this is not case. Compared with real ancient city, investment in ancient city here is huge, and every plant and tree is restored. Therefore, cost efficiency is definitely not as low as that of real ancient city.
Initially, running cost of a scenic spot is very high, and rent for merchants shouldn't be low. To support their costs, businesses will necessarily raise prices to pay rent. However, merchants raised prices, which led to a decline in popularity, a reduction in income from scenic spots, and a huge investment that cannot be returned. This also formed a vicious circle.
In fact, original intention of local authorities to develop local tourism resources was correct, but they used wrong method. Many things cannot be solved by simply investing money, and no matter how much money is invested, they cannot really solve problem.
Similar to Taohuayuan ancient city mentioned above, local government can based on local cultural characteristics, search for tourism resources with local characteristics Simple development can save investment without looking redundant.
Traveling friends also take some precautions while traveling:
1.Strategize ahead of time. Find out about locations, ticket prices, attractions and more. By planning ahead, you can maximize your time savings, meet your sightseeing needs, and ensure you don’t miss out on good attractions.
2. Get your personal items ready. Some friends may have allergies and cannot touch sheets, slippers, etc. while living on the street, so friends who have such needs should prepare their personal items in advance and try not to use outdoor public items in order to avoid cross contamination.
3.Take care of your old people and children. Over years, there have been countless cases of children getting lost while traveling. Therefore, friends who travel should be optimistic about their old people and children and not let them run around. It's okay if you meet a kind person, but if you meet a person with a heart, it can lead to an irreparable disaster.
Everything has two sides. By investing a lot of money in construction of ancient city, it also creates difficulties in operation of ancient city. Therefore, We could develop tourist attractions on our own. characteristics based on our own characteristics. It does not require too much investment to attract tourists, as long as they are sincere, good quality and low price, they will definitely become more and more prosperous.