Cantonese have different attitudes towards consumption: they can buy "expensive things", but they cannot buy "expensive things".

After some time in Guangzhou, I discovered a particularly strange phenomenon. It is difficult to understand concept of local people's consumption. bowl, eat a bowl of small noodles.

Let's feel that these big bosses are very close to people, but at the same time, we are also interested in what their consumption concepts are like. After consulting with a local, I realized that such a concept of consumption could still exist.

(1) Confusion

Perhaps some friends lived in Guangzhou, what is your impression of people from Guangzhou? When I got along with them, there was a huge confusion. That's why they can wear very expensive gold necklaces and diamond rings on their bodies, but walk down the street in flip-flops and untidy?

Besides, why are their Syrian-style houses with white walls and decorations inside worth tens of millions? Why do people who are already so rich still refuse to buy a 1 yuan ream of paper when they go to a public toilet but line up to get free public toilet paper?

These are very strange phenomena that I discovered by observation. In my opinion, if I have money, I will certainly improve quality of my life, and I will not offend myself anywhere. But these big bosses in Guangzhou are already so rich, why should they be wrong about some details of life?

For example, standing in line for free toilet paper is a waste of time. Why not just buy a pack? These doubts sat in my soul for a long time, until a local resident, in an absurd way, understood real reason.

(2) The difference between buying "expensive" and buying "expensive"

This local resident told me that reason for this phenomenonis that they weigh whether a product is "expensive" or "expensive" before buying something. There is no difference in literal meaning of these two words, expensive is expensive.

In fact, this is not true in hearts of locals. In their opinion, gold necklaces and diamond rings are "expensive" because they are precious enough to hold their value. Even if you bought it and carried it around for a long time, you can still sell it and maybe make a small profit.

While these luxuries, clothes and shoes can increase your standard of living, they are seasonal items and there will always come a day when they can no longer be used. Thus, it is not as valuable as diamonds and gold, which are "expensive".

From this point of view, it is obvious that difference between words "dear" and "dear" is only in one word, but their meanings are completely different. In hearts of local residents, “expensive” is also considered what is expensive and what can retain its value. And "expensive" means that it is clearly not worth money or that you cannot buy it, but buy it for nothing. This is "expensive" purchase.

(3) Simple

Perhaps some people will still feel a little confused after my explanation. So let's just say that locals are very simple in nature. Their family history only really started in last few decades, and most of them are wealthy due to state ruining them, which allows them to immediately prosper.

But such wealth cannot last a lifetime. Money will always be spent once, so there must be a way to make money. Some people don't have natural business acumen and can only do money-making jobs. For example, rent collection and some simple investments do not involve too much cost or risk.

Then in their attitude towards life, if decoration of house is too luxurious, it should not be spent, because no matter how luxurious decoration is for decades, it will still be eradicated.

However, decorations are different. Jewelry can go up in value. Even after several decades, they can still be sold. In fact, this is way we live today: I can tolerate this ninety-nine yuan dress, but I can't pay another nine nine yuan for postage when this dress costs nine nine yuan.

This attitude probably means that I have ability and financial resources to allow me to enjoy more expensive products. But such a product should be useful to me so that I can benefit from it, and not something that I spend money on and after some time have to throw it away. As long as you have enough hard economic power, even if you are dressed in rags, you will not feel condescending from other side.

So they'd rather drive a fancy car and eat roadside noodles than sit in a fancy Western restaurant and eat those undercooked steaks, because their intrinsic value orientations are different. Therefore, it is not without reason to say that they are simple, Guangzhou people are really simple.

This is attitude of people of Guangzhou. After they become rich, they will be able to maintain development and prosperity for such a long time, which is probably closely related to their life values.